Player Sponsor Feature: Scotland Rugby News

• 28 Jan 2025
• News

From the history of the business to their future goals and aspirations, get to know Scotland Rugby News who have this season sponsored British & Irish Lion, Scotland international and club centurion Duhan van der Merwe.

About Scotland Rugby News

Can you share some background on the history of Scotland Rugby News?

Scotland Rugby News was launched in early 2024

What makes Scotland Rugby News stand out in your industry?

At Scotland Rugby News, we aim to provide an unparalleled level of coverage, analysis and insight into Scottish rugby, with our particular focus on the Scotland national team, Edinburgh Rugby and Glasgow Warriors.

We offer in-depth match previews and reviews that our readers will not find elsewhere, hard-hitting opinion pieces from award-winning journalist Rob Robertson, plus much more.

Sponsorship of Duhan

What inspired Scotland Rugby News to sponsor Duhan Van Der Merwe?

Since his arrival at Edinburgh back in 2018, Duhan van der Merwe has become one of the premier finishers in not just Scotland, but the global game.

It was magnificent to see him break the Scotland try record in the summer and reclaim it outright in the autumn from Darcy Graham.

What do you admire most about Duhan, both as a player and as an individual?

As mentioned, Duhan is one of world rugby’s biggest stars. His individual talents are clear to see – from his sensational try at Twickenham in 2023 to the countless he’s scored for Edinburgh over the years.

As a person, he has displayed great dedication to Edinburgh and Scotland – most recently by staying with the club and aiming to repay the faith they showed in him.

How does sponsoring Duhan align with your company’s values and goals?

In the same way Duhan’s try-scoring exploits are shining a light on Edinburgh Rugby, at Scotland Rugby News, we believe our content is unrivalled by other media outlets.

Nowhere else would you find the level of analysis we provide our readers and subscribers.

Benefits of the Partnership

What benefits has Scotland Rugby News gained through this sponsorship?

Edinburgh rugby represent everything that Scotland Rugby News is about. They are a cornerstone of the rugby community, supportive of rugby at all levels and have helped us take our coverage at Scotland Rugby News to the next level.

How has this partnership contributed to raising awareness of your brand and services?

Partnering with Edinburgh has allowed us to advertise the SRN brand directly to our potential readers through Edinburgh’s innovative channels.  Working with their partnerships team we’ve been able to bring the Scotland Rugby News brand to life and bring our subscribers closer to the action.

Future Goals and Aspirations

What are the future goals and aspirations for Scotland Rugby News?

To continue to establish our coverage as the best in class at covering club and international rugby, providing a level of deal on Scottish rugby that can’t be found anywhere else.

How do you see your partnership with Edinburgh Rugby evolving in the coming years?

As we grow as a news brand it’s important we continue to talk to the wider rugby audience, raising awareness of our product and one of the best ways to do this is working with the Edinburgh Rugby partnerships team to provide unique subscriber opportunities and continue to grow our audience amongst Edinburgh fans both locally and further afield.

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