Generation Kitchen and Bathroom specialists announced as new on-kit partner

The new deal will see the Generation logo feature prominently on the back of the team’s Macron match shorts, as Edinburgh competes in the BKT United Rugby Championship and European competitions for the next three seasons.

The partnership kicks off immediately, with the Generation logo featuring on the back of the shorts for the first time this Friday night as Edinburgh Rugby host Benetton in their first URC home game of the season at Hive Stadium (kick-off 7.45pm).

Generation’s increased commitment builds upon their existing relationship with the club, having recently been announced as the title sponsor of the club’s 2025 Golf Day. As part of the new deal, Generation will also be the official player sponsor of club centurion and British & Irish Lion, Hamish Watson, for the 2025/26 season.

Ross Barr, Director of Generation, expressed his excitement at the expanded partnership. He said:

“It’s a moment of real pride for everyone at Generation to be stepping up as an official on-kit partner of Edinburgh Rugby.

“We’ve always been passionate about supporting and backing our local sports clubs, and seeing our logo feature on the official kit as the team competes on the international stage in the URC and European competitions is truly amazing.

“We’re confident this partnership will be a huge success and look forward to being part of the Edinburgh Rugby journey over the next three years.”

Edinburgh Rugby Managing Director Douglas Struth highlighted the value of securing a long-term deal with a strong local enterprise.

He said: “It’s brilliant to have the support of another thriving local business in Generation. We know they are driven by quality and innovation, values that align perfectly with our club, and their continued backing means a great deal to us.

“Securing this long-term deal and having their support for the next three years as an official on-kit partner is a huge statement. We are delighted to see our commercial family continue to grow and evolve with the addition of such a strong, local brand.”

About Generation

Generation is driven by a passion for creating kitchens and bathrooms that blend thoughtful design, meticulous detail, and enduring quality — ensuring families enjoy spaces built for both functionality and peace of mind.

Innovation is at the heart of their business. Over the years, Generation has developed expertise from home appliances into bespoke kitchen and bathroom design, earning the trust of customers who rely on them to deliver creative, high-quality solutions time and time again.

A proud family business, Generation prides itself on offering a truly personalised service, where every customer is valued and appreciated by each member of the team. From creation to installation — choose Generation.

Their trusted and established showroom and appliance centre is located in the heart of East Lothian at Mid Road Industrial Estate, Prestonpans.

And now, customers can also experience Generation’s brand new second showroom, recently opened in the bustling hub of Bruntsfield, Edinburgh — a stunning new space designed to inspire, showcasing a carefully curated range of kitchens, bathrooms, worktops, appliances, and finishing touches to help you create a home that’s truly yours.