Generation build on Edinburgh Rugby partnership with three-year extension

Generation’s branding will continue to feature on the back of Edinburgh Rugby’s home and alternate match shorts, having first taken its place there during the 2025/26 season.

The extended agreement also brings Generation Property Services into the fold, the all-trades arm of the business specialising in kitchens, bathrooms, extensions, and attic and garage conversions.

Generation’s investment in the club stretches well beyond the pitch.

The business was official event sponsor of the 2025/26 Edinburgh Rugby Golf Day, held at club partner Dalmahoy Hotel & Country Club in April, and has backed the club’s community programme with a new inflatable passing activation drill, which the community team will use at select events after its debut at the recent Melrose RFC minis festival.

The club and Generation are also launching ‘Next Generation’, a new digital content activation that will shine a light on Edinburgh Rugby academy players as they make their debuts and take their first steps in professional rugby.

Edinburgh Rugby Managing Director Douglas Struth welcomed the extended commitment.

He said: “We’re delighted to have the continued backing of Generation, a thriving local business who are really invested in growing their own brand while backing this club at the same time.

“It’s great to see them invest in the local community too, and get involved with our community team. That kind of commitment, on top of a long-term sponsorship deal, is exactly the sort of partnership we want to build with businesses in this city and region.

“Generation have showrooms in Bruntsfield, Prestonpans and Melrose, three communities that are real supporters of this club, so there’s already a brilliant connection between our two organisations, and we’re looking forward to seeing that relationship continue to grow over the next three seasons.”

Ross Barr, Director of Generation, said he was excited to see how far the partnership could grow.

Barr said: “Extending our partnership with Edinburgh Rugby is a really exciting step for us. There’s a real sense of pride every time we see the Generation branding on the back of the club’s kit, and knowing that continues for another three seasons means a huge amount to everyone at the business.

“We’re just as excited about bringing Generation Property Services into the partnership as it continues to grow, and we’re looking forward to finding new ways to work with the club’s community team and supporters over the coming seasons.”

About Generation

Generation is driven by a passion for creating kitchens and bathrooms that blend thoughtful design, meticulous detail and enduring quality.

A proud family business, Generation now also delivers a full range of trades through Generation Property Services, covering kitchens, bathrooms, extensions, and attic and garage conversions.

Generation’s showrooms are located in Prestonpans, Bruntsfield (Edinburgh) and Melrose.