The Famous Grouse named Official Whisky of Edinburgh Rugby

The Famous Grouse join the club’s commercial family just days after Sean Everitt’s side made it three from three to start their BKT United Rugby Championship campaign with a 29-12 win over Zebre Parma at Stadio Sergio Lanfranchi.

As part of the partnership, The Famous Grouse will become the official player sponsor of club centurion and co-captain Magnus Bradbury. Away from the pitch, Bradbury has achieved a Merit pass in the WSET Level 2 Award in Spirits.

The Famous Grouse will also join the club as a Business Club Member, with a welcome drinks and activation space within Edinburgh Rugby’s hospitality spaces forming part of the sponsorship.

The Famous Grouse has been connected to Scottish rugby for more than 35 years. In 1998 it became the first ever shirt sponsor of the national team, and today it is the Official Whisky Partner of both Scotland Men and Scotland Women, becoming the first brand in its sector to back Scotland Women in a stand-alone deal.

Edinburgh Rugby Managing Director Douglas Struth welcomed one of Scottish rugby’s most recognisable names to the capital club.

He said: “We’re delighted to welcome The Famous Grouse to our growing sponsor family.

“Very few brands are as synonymous with Scottish rugby, and for so many supporters here in the capital, a dram of The Famous Grouse, or a Grouse and Ginger, before the rugby is as much a part of match day as the walk to Hive Stadium.

“To have a brand with that heritage, and that connection to the game at every level backing the club is a real statement, and we’re excited to see what we can build together.

“It’s also fitting that they will be supporting Magnus. He’s a club centurion, our co-captain and someone who is already putting in the work to build a future in the whisky industry, so it’s a partnership that makes perfect sense.

“It’s been an exciting start to the season after back-to-back wins, and it’s great to have The Famous Grouse with us as we look ahead to Saturday’s clash in Italy.”

Karen Daly, UK Marketing Manager for The Famous Grouse said: “We’re delighted to become the Official Whisky of Edinburgh Rugby. The Famous Grouse has proudly been part of Scottish rugby for more than 35 years, and this partnership is a natural extension of that long standing connection to the game.

“We look forward to enjoying a Grouse and Ginger with supporters at Hive Stadium and creating memorable moments through our shared passion for bringing people together.”

Please savour The Famous Grouse responsibly.

About The Famous Grouse

The Famous Grouse is the number one whisky in Scotland and number two whisky in the UK (*by volume sold, Nielsen 2025). The Famous Grouse has been the best-selling whisky in Scotland, the home of Scotch whisky, since 1980 and is now exported to over 100 countries.

The Famous Grouse was founded by Matthew Gloag who started blending whisky in the 1890s and was launched officially in 1897 as a reward to be enjoyed after a day in the Scottish countryside among friends.

About William Grant & Sons

William Grant & Sons is a sixth-generation independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887.  Today, the Company is run by a professional management team and distils, bottles, and distributes some of the world’s leading brands of Scotch whisky and premium gin.

Its global icons include the world’s most-awarded single malt Scotch whisky Glenfiddich®***, The Balvenie® range of handcrafted single malts, Monkey Shoulder® blended malt Scotch and super-premium Hendrick’s® Gin. Other spirits in the portfolio include Grant’s® and The Famous Grouse® blended Scotch whiskies, Tullamore D.E.W.® Irish whiskey, Sailor Jerry® spiced rum, Drambuie whisky liqueur, Milagro® tequila, Reyka® vodka, Discarded Spirits Co.® and ultra-premium Silent Pool Gin®.

The Glenfiddich range has received more awards since 2000 than any other single malt Scotch whisky in two of the world’s most prestigious competitions, the International Wine and Spirits Competition and the International Spirits Challenge.