Player Sponsor Feature: Taylors Snacks

• 31 Oct 2024
• News

From the history of the business to their future goals and aspirations, get to know Taylors Snacks who have this season sponsored winger Darcy Graham.

Can you tell us a bit about the history of Taylors Snacks?

The Taylor family has farmed the land in the Errol area for around 100 years, spanning four generations. Our Chairman, George, made a decision to diversify into potato washing and packing with the creation of his Taypack business in the 1980s.

George then made a move into crisps in 2009 after spotting a gap in the market – lack of good Scottish crisps. Around the same time, the Mackie family of Aberdeenshire were also looking to make crisps. The two families partnered and shook hands, marrying the Mackie’s of Scotland brand with Taylors’ crisps, bringing Mackie’s Crisps to life.

Our range has grown since the late noughties, with popcorn being added in 2015, and lentil waves in 2019. In 2022, we worked closely with the Mackies on a buy-out deal so we could take on full responsibility of the snacks brand. The Taylors name and branding has now rolled out across the entire product range, to reflect our family’s ownership.

What kind of snacks do you produce?

At Taylors, we’re passionate about creating snacks that bring people together, celebrating the unique flavours and experiences that make us stand out.

Our diverse range includes crisps with a satisfying crunch, lovingly hand-cooked popcorn, and our light and crispy lentil waves. We pride ourselves on flavours that surprise and delight, like our bold Pickled Onion and unique Haggis & Cracked Black Pepper varieties. Each snack reflects our commitment to quality and innovation, blending traditional expertise with a playful spirit.

What makes Taylors Snacks unique in the snack food industry?

We out through our unparalleled focus on creating snacks with a unique crunch and texture. Our commitment to innovation is at the heart of what we do, constantly pushing the boundaries to introduce exciting new flavours that captivate and delight.

We blend traditional farming expertise with modern creativity, ensuring each product reflects our dedication to quality and our playful, imaginative spirit. At Taylors, we celebrate what makes us different, bringing people together through exceptional snacking experiences that embody our brand essence: ‘Uniqueness United.’

Sponsorship of Darcy Graham

Why did Taylors Snacks choose to sponsor Darcy Graham this season?

We chose to sponsor Darcy because his dynamic playing style and relentless determination perfectly mirror our brand values.

Known for his explosive speed and agility on the field, Darcy is a true embodiment of innovation and ambition. His ability to inspire and unite fans resonates with our mission to bring people together through exceptional snacking experiences.

What do you admire about Darcy as a player and as an individual?

Darcy is admired not only for his dynamic and electrifying style on the rugby field but also for his unwavering resilience and determination.

His ability to overcome personal challenges, such as supporting his family through difficult times, speaks volumes about his strength of character and deep-rooted family values. These traits resonate with our commitment to ambition and creativity, as we both strive to bring people together through shared experiences.

How does sponsoring Darcy align with Taylors Snacks’ values and goals?

Sponsoring Darcy aligns seamlessly with our wider values and goals, as both embody a spirit of innovation and ambition. Darcy’s dynamic nature and determination reflect our brand’s commitment to pushing boundaries and challenging the status quo in the snack industry.

His inspiring presence and ability to unite and uplift resonate with our ethos of fostering togetherness and positivity.

Benefits of the Partnership

What benefits has Taylors Snacks experienced from sponsoring Darcy?

Sponsoring Darcy has elevated our brand visibility and appeal among rugby supporters across Scotland. Darcy’s dynamic presence and popularity have increased brand recognition and engagement, drawing the attention of rugby fans who witness his skill and tenacity week in and week out.

This partnership aligns perfectly with rugby’s core values of teamwork, resilience, and community, reinforcing Taylors’ connection with a passionate and loyal audience. We’ve seen a really positive impact on brand perception and an expanded market reach, resonating with fans who appreciate both the excitement of rugby and the unique experience that Taylors brings to snacking.

How has this partnership helped to raise awareness of your brand?

The partnership with Darcy has been key in raising awareness of Taylors Snacks, particularly through our LED advertising at Edinburgh Rugby home games. These vibrant pitch-side displays not only reinforce our brand presence but also complement Darcy’s dynamic influence, capturing the attention of rugby fans in and around Hive Stadium.

The synergy between our sponsorship and in-stadium visibility ensures that Taylors is top-of-mind for supporters.

The availability of Taylors crisps at Hive Stadium and Scottish Gas Murrayfield also enables fans to transition from brand awareness to direct engagement through trial and taste. This accessibility allows rugby enthusiasts to experience the delightful flavours of our snacks firsthand, strengthening their connection to the brand.

By integrating our sponsorship with a physical presence at these iconic venues, we’ve effectively enhanced our brand recognition and deepened our engagement with Scotland’s passionate rugby audience.

 Future Goals and Aspirations

What are Taylors Snacks’ future goals and aspirations?

At Taylors, we’re set on becoming the UK’s leading family-run snacks business, celebrated for our exceptional quality, innovation, and community spirit. Our future goals are deeply rooted in expanding our presence across diverse markets while staying true to our family values.

We are committed to enhancing both the communities we serve and the environment, aspiring to be a beacon of trust and superior quality.

Our aspirations include prioritising quality by ensuring every product meets the highest standards and continually innovating to surprise and delight our customers. We aim to strengthen community bonds through active engagement and support for local initiatives, reflecting our dedication to positive social change.

How do you see the partnership with Edinburgh Rugby evolving in the coming years?

Looking ahead, the partnership between Taylors and Edinburgh Rugby is poised to evolve into a dynamic collaboration that amplifies our brand’s presence and deepens our connection with rugby fans across Scotland.

Building on the success of our association with Darcy, we envision a future where our engagement with the rugby community grows stronger and more vibrant. Just like our brand!